Why is it so hard to book tickets? Optimizing the Customer Journey for the Audiences of 2021 - Live Q&A

  • Room: Workshop Room 1
Wednesday,January 27, 2021:10:00 AM -11:00 AM

Speaker(s)

Presenter
Joe Shellard
Head of Box Office and Ticketing
AKA UK

Description

With the best technology that we all now have at our fingertips, are we making it easier or harder for customers to book tickets? Learn what data shows us about how customers are booking tickets and how even the most sophisticated venues are falling short. Discover the behavioral ticks to look out for that are causing you to lose sales and easy-to-implement strategies that will help you more quickly fill your sales funnel. Based on his experience optimizing sales for West End theatre in London, industry expert Joe Shellard reveals simple improvements that are available on most ticketing systems, which will have you selling more tickets without spending an extra penny on marketing.


Track(s)


Additional Info

Key Learning #1:
Tools to use for monitoring and increasing online conversions.

Key Learning #2:
Simple audience data we are all ignoring and how to use it to get more new customers.

Key Learning #3:
Five techniques that other industries are using to increase sales.